Notes from Volume 001
5 minStudio Direction
Campaign
We booked the apartment for three days and used one. The light on the fourth floor turns for about ninety minutes in the late afternoon, and everything worth keeping was made inside that window.
No set, no stylist
A set flatters a garment that cannot hold its own shape. Heavy loopback can. We hung the pieces on the wall the night before and shot them in the order they fell.
The models are people from the community. Two of them had never been photographed before. It shows, and we kept the frames where it shows most.
“A campaign should look like the room it was made in.”